Analysis & Implementation
Our first step is to understand your business and the key metrics that drive it online. If you don’t have an analytics solution in place, we will help you to implement one on your site.
We highly recommend Google Analytics as a powerful (and FREE) solution for most web sites.
If you already DO have an analytics solution in place, we will perform an audit of your implementation to confirm that you have it correctly installed and are gathering the most important and relevant data for your business.
For all the audits we have performed, we have yet to review an Analytics implementation that is 100% optimally configured…
And that is exactly where we will provide our Expert Support!
Upon completion, you are provided with a comprehensive audit report that will highlight areas of concern, identify and explain required configuration changes, and other helpful resources. The review will include the following basic check points:
- Tracking Code Installation
- Filter, Goal and Funnel Configuration
- E-Commerce Transaction Tracking
- Marketing Campaign Tracking
Once we are sure your implementation is perfect, we can offer our analysis experience on your data, and will report actionable intelligence to you.
Next: Actionable Reporting